ICBC Impaired/Designated Driving Campaign

This summer, the Province, police and ICBC are reminding everyone to enjoy their summer – have a great time but make sure you plan ahead for a safe ride home.

 

ICBC and its road safety partners invest in combined enforcement and public awareness during the CounterAttack campaign to help change driver behaviours and make our roads safer for everyone.  On average, 124 lives are lost each year on B.C. roads in crashes involving impaired driving.

 

Police will be out in full force looking for impaired drivers at roadchecks across the province this summer. You can help by posting the attached campaign graphics on your Intranet/Internet with a link to our campaign page on icbc.com: ICBC CounterAttack Impaired Driving Campaign

If you are able to post this information, could you please send me the link or drop me an email.

Many thanks for your help in creating safer roads, and best wishes for a safe summer.

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